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Google-Ads-Video Quiz Braindumps: Google Ads Video Professional Assessment Exam - Google-Ads-Video Quiz Torrent & Google-Ads-Video Exam Review

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 2

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 3

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 4

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 5

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 6

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 7

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 8

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Topic 9

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 10

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 11

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 12

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 13

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 14

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 15

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 16

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 17

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 18

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 19

Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q23-Q28):

NEW QUESTION # 23
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Non-skippable in-stream ads and in-feed video ads
B. Non-skippable in-stream ads and mastheads
C. Skippable in-stream ads and in-feed video ads
D. Skippable in-stream ads and bumper ads

Answer: C

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 24
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A. They should ask their customers whether they've seen the videos.
B. They should enable Google Ads conversion tracking.
C. They should use the contact form to ask where potential customers learned about the restaurant.
D. They should cross-check their ad schedule against when they received leads.

Answer: B

Explanation:
C: They should enable Google Ads conversion tracking.
Conversion tracking is essential for measuring the effectiveness of a leads campaign.
It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.
While option D is useful, tracking conversions is the core first step.

NEW QUESTION # 25
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

A. Masthead ads and bumper ads
B. Skippable in-stream ads and bumper ads
C. Skippable in-stream ads and non-skippable in-stream ads
D. Masthead ads and non-skippable in-stream ads

Answer: B

Explanation:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.

NEW QUESTION # 26
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Add Demographics Audiences to re-engage with existing customers.
B. Engage with website visitors by adding the Life Events audience type.
C. Remove audience restrictions with run of network targeting.
D. Re-engage with existing customers by adding Custom Audiences.

Answer: C

Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

NEW QUESTION # 27
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use Custom Intent Audiences.
B. You'd use smart bidding.
C. You'd use conversion tracking.
D. You'd use click-through rate.

Answer: C

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 28
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